Direction & filmmaking
Developing concepts, scripts and visual approaches; directing the shoot and shaping the edit.
IVO TIAN · DIRECTOR / VIDEO CREATIVE
I MAKE FILMS
AND BUILD STORIES
FOR BRANDS & PEOPLE.
FRAMES FROM THE ARCHIVE / SELECTED WORK
ON SET / BEHIND THE SCENESI'm a director and video creative working across commercial films, documentary, brand storytelling and social content.
My work runs from the first idea and script to the shoot, edit and final release. I've built content for brands and cultural institutions in China and the UK, and work in both English and Chinese.
Developing concepts, scripts and visual approaches; directing the shoot and shaping the edit.
TVCs, brand stories and performance video built around the brief, the audience and the idea.
Portraits, performance and documentary work developed with artists and cultural institutions.
Content strategy, video production and ongoing channel operation across global platforms.
Films for brands, stages and people. Select a frame to watch.
At Tilted Needle in London, I developed video content and helped manage the brand's social channels. Its TikTok account passed 1M followers during my tenure.
VISIT THE CHANNEL ↗Overseas brand film, TVC, paid video and social content, from creative direction and production to launching and operating channels across X, TikTok, Instagram and YouTube.
VISIT INSTAGRAM ↗Produced and helped operate the founder Isaac Long’s account on X.
VISIT X ↗